Situational Analysis

Today's travelers want the most bang for their buck - especially for the right hotel room. The perception is that more space means more money, giving the "big suite" a bad rep. Not true! Three Hilton brands -Embassy Suites, Homewood Suites and Home2 Suites - offer nearly 135,000 affordable suites.

With the help of GSDM and rbb Communications, Hilton created BRING IT, a campaign focused on making sure consumers know suites are attainable for all. The challenge was for the brands to speak with one voice to connect their audiences for maximum impact.

Research found the broad audience's passion points: DIY/crafts and food/wellness. From making crafts with kids on a rainy day to planning a flavorful meal, we brought these passions to life in the suites with the help of videos created by relatable influencers. Earned media and contests extended the message. The program delivered an 18 percent increase in travel consideration for all three brands and $1.3 million in revenue.