Hong Kong Association of Psychosocial Rehabilitation: Facing up to schizophrenia - the fight for better support, treatment and acceptance

The Hong Kong Association of Psychosocial Rehabilitation (HKAPR), a psychiatric rehabilitation company, increased awareness and enhanced governmental changes by creating a flashmob and video series with a famous influencer.

Campaign details

Brand: Hong Kong Association of Psychosocial RehabilitationAgency: Weber Shandwick

Summary

With nearly 50,000 people in Hong Kong suffering from schizophrenia, professional body Hong Kong Association of Psychosocial Rehabilitation (HKAPR) enlisted the Agency to help them lift the taboo on schizophrenia and push for government healthcare policy reform.

Through exhaustive research and strategically targeted communications, HKAPR and the Agency's work delivered unprecedented insights into the plight of affected families -directly resulting in the Hong Kong government devoting new resources to severe mental illness treatment.

What we did

The problem/opportunity

Over 200,000 people in Hong Kong suffer...

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