HONOR Artology

HONOR, the smartphone brand, worked with an artist to create an art instillation that contributed to the three million sales of the HONOR 10 phone globally.

Challenges

  • HONOR is a smartphone brand under the Huawei Group, born for millennials. Research showed Chinese brands remain an enigma in the eyes of their global audience.
  • HONOR needed to establish a stronger brand image that resonated with millennials, one that recognized the brand as a champion for global millennials to chase their dreams and dare to be different.
  • While HONOR's innovation and well-designed products were well-known among technology media, it was lesser known and appreciated by lifestyle media and KOLs.

Objectives

  • Media Goal:Expand global media coverage from technology to lifestyle and art focused, positioning HONOR as a leader...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands