Hot Octopuss presents GuyFi

Hot Octopuss, a UK sex toy brand, raised its profile and promoted its PULSE product in the US by turning a phone booth into a relaxation booth for men.

Campaign details

Advertiser: Hot OctopussAgency: Manifest NYC

Campaign overview

UK sex toy brand, Hot Octopuss, wanted to raise its profile in the US and increase sales of PULSE, its innovative men's vibrator launched in 2013. Recognizing that masturbation is still considered a taboo subject in the US, Manifest NYC realized there was an opportunity to spark a nationwide debate, positioning Hot Octopuss as a key instigator. The creative execution was the installation of a 'GuyFi booth', transforming a familiar Manhattan phone booth into a private space for the city's men to 'de-stress', access free wifi and get...

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