Huawei: End Battery Strife: Recharge Your Mates

Mobile phone brand Huawei, produced an online video starring actors Thomas Turgoose and Stephen Graham to raise awareness of its Mate 20 Pro’s battery charging feature and boost sales in the run-up to Christmas in the UK.

Campaign details

Brand: HuaweiAgency: Mischief PR

Summary

Huawei reunited two on-screen heroes to highlight THE selling point of the Mate 20 Pro handset- reverse wireless charging.

Stephen Graham and Thomas Turgoose - famed for their roles in 'This Is England' - appeared in a moody drama for the phone brand in which Graham finds himself in serious trouble before his Mate (20 Pro) comes to the rescue by donating battery charge.

The film, shared via earned media and social channels, ends with a mock charity call to action with Turgoose asking others to recharge their...

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