Campaign details
Brand: HuaweiAgency: MSL Italia
A GREAT DREAM: PUTTING HUMAN WORLD IN COMMUNICATION WITH THE ANIMAL WORLD THROUGH AI
We started with a great dream: overcome the limits of technology, putting the human world in communication with the animal world through AI of HUAWEI Mate 20 Pro.
AI is a technology perceived as a way to empower humans with higher intelligence, allowing them to do things we never thought could be possible however it is often perceived as cold, inhuman and far from everyday reality. In order to be perceived AI as warm, we leveraged a...