Campaign details
Brand: Iceland Foods LtdAgency: Weber Shandwick
Summary
Each year, UK retailers battle it out for their Christmas adverts to create more buzz than any other. So when your carefully honed and environmentally meaningful ad, designed to stand out amongst the chatter of Christmas consumerism gets banned, what do you do? In keeping with its on-going commitment to the environment, family-run frozen foods supermarket Iceland had elected to use 'Rang-tan' - a short film developed by Greenpeace explaining the devastating deforestation caused as a result of palm oil production - as their Christmas advert.The 90-second...