Background
India has been battling the ancient scourge of Tuberculosis (TB) for a long, long time. Two persons die due to TB in India every three minutes. Seen as a taboo, the absence of open conversation and even denial have led to high mortality rates. The Indian government declared TB a notifiable disease in 2012 - a move supported by the not-for-profit Indian Medical Association (IMA). Under this, the entire medical eco-system - comprising doctors and pharmacists - was mandated to immediately update the details of any and every new TB patient. However, this was easier said than done as...