INFINITI Middle East: Let the cars speak

Infiniti, the luxury division of Japanese carmaker Nissan, created an integrated campaign encompassing PR, social media, creative and digital, for the global launch of its QX80 model in the Middle East.

Campaign details

Brand: INFINITI Middle EastAgency: Four Communications Group

Objectives

With the regional automotive market down 23%, Dubai International Motor show (DIMS) was the occasion for car brands to show off their latest models. With 550+ cars presented and 101 "exclusive" regional launches, everyone was trying to shout the loudest. And it was at DIMS where INFINITI was set to hold the global launch of its biggest model of the year - the QX80.

  1. Business objective: Generate sales leads for the QX80 at DIMS Communications objective: Successfully introduce the car and engage audiences in a creative way...

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