Intel Mobileye: Building Trust, Saving Lives

Mobileye, a developer of vision-based advanced driver-assistance systems (ADAS), reached KOLs and promoted the adoption of its safety systems on public transport in China.

Situation

Every year, nearly 1.35 million people are killed in traffic accidents around the world, with 260,000 of them in China. The World Health Organization in China has dubbed the situation a "public health crisis". Statistics show that 94% of accidents are caused by human error, with 80% occurring when a vehicle or pedestrian enters another's blind spot.

To address this problem, Intel subsidiary Mobileye created a solution: an installation for city buses which detects pedestrians and cyclists entering the bus's blind spot and alerts the driver, helping avert a traffic accident. The system also collects traffic data, which can...

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