International Finance Corporation: Making ewasterecycling a way of life

International Finance Corporation, an international financial institution, raised awareness of e-waste across India to ensure its safe disposal.

Campaign details

Agency: AvianWEBrand: International Finance Corporation

However, the stark reality that continues to plague the potential management of e-waste in India is

  1. While the informal sector (95%) dominates collection and recycling of e-waste in a hazardous manner, the formal sector (5%) with its available resources and technology also wasn't really focusing on efficient e-waste management.
  2. Poor enforcement of legislation on e-waste management has allowed the formal sector manufacturers to continually not meet their obligations and invest in responsible collection/recycling.
  3. Since there is lack of awareness among the general public about the safe disposal of e-waste, there...

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