inwi: Social engagement

Inwi, a telecommunications company in Morocco, launched a campaign to market its new application, Coach'in.

Campaign details

Brand: inwiAgency: PR Media

The challenge

inwi launches a new application named Coach'in. It allows people to create sport events and invite other users to join and practice together. The challenge was to create a hype around the application and recruit a maximum of users at the launch.

Project mission/execution

Suggest a digital activation which involves influencers who will download the app, create a sport event and invite their fans to join for practicing together activities such: football, cross-fit, yoga and dance.

Notre Value

Identify the right influencers who are able to:

  • support a sport...

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