Italia Longeva: Chat Yourself

Italia Longeva, a national research organisation on aging, worked with the Ministry of Health in Italy to launch Chat Yourself, a campaign to improve the quality of life of Alzheimer's patients.

Campaign details

Brand: Italia LongevaAgency: Young&Rubicam Italy

Initial situation

For sufferers, having Alzheimer feels like you are losing control of your life. Alzheimer progressively leaves the patient feeling disconnected from the world around them due to the impact it has on their memory. At the same time, sufferers often feel confused and scared, as they become more and more isolated from everyday life. The Ministry of Health, and Italia Longeva, Italy's national research organ on aging, wanted to do something to improve the quality of life of Alzheimer patients. Therefore, together with Y&R and Burson-Marsteller, they launched...

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