Campaign details
Agency: PR Pundit Public RelationsBrand: Jo Malone London
Overview
The introduction of Jo Malone London's India inspired cologne intense - jasmine sambac & marigold (born in India with deep roots in local culture and tradition) in April 2018, offered a powerful, unique storytelling opportunity - inspiring us to deliver an unconventional fragrance launch fused with some of the brand's unexpected signature twists!
A scented adventure was designed to dive into the heart of the scent's inspiration - a colourfully chaotic Indian flower market!
Over 25 curated influencers and beauty editors journeyed with global education director,...