Kenya Airways: Launch of Direct Flight from Nairobi to New York

Kenya Airways, an airline, launched its first non-stop flight to the US with wide media support both internationally and in Kenya.

Executive Summary

  • Kenya Airways launched the first non-stop flight from Nairobi to New York after 8 years of planning
  • In 2017 Kenya received Category 1 Status from the US Federal Aviation Authority. After more than 400 items to tick off, New York was not just a dream but a reality.
  • The U.S Market was the essential piece of the puzzle since KQ already flies to Africa, Middle East, Europe, Indian Sub-continent and Asia. The U.S Market also fits into their core segments, i.e. Corporate and Premium Leisure.
  • According to the Kenya Tourism Board (KTB), The U.S.A. is among Kenya's top...

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