Campaign details
Brand: KFC
Intercepting the online Black Friday conversation
- The truth is, we could do #BlackFriday just like everyone else. We could also give great discounts on great-tasting fried chicken, but honestly, why would we do that when we would rather reward our fans for doing something a little easier and less stressful for Black Friday?
- To create a breakthrough campaign, we needed to be a brand that listened, a brand that put our consumers' needs at the heart of our brand and to drive real brand love through real-time social listening by letting social-media consumers drive the...