Koinex: Rescuing crypto-currency from India’s biggest financial crisis

Koinex, a cryptocurrency exchange, avoided a potentially disastrous financial crisis in India and shows the vast power of PR.

Campaign details

Brand: KoinexAgency: Value 360 Communication

Background

With the advent of bitcoin in India in 2015, digital crypto-currency ushered in a whole new wave of investments. But whenever something new comes in the scene, there are more skeptics than believers. Crypto currency industry had to face this inevitable bashing. A lot of multi-currency exchanges stepped in the vertical to create a whole new startup vertical. However, with no legal tender to the currency in India, a lot of criticism surrounded the grey area.

Still there was no stopping for the industry. Transactions were on...

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