Kruk Romania: I’m more than my debt

KRUK, a debt collection services company, used deep consumer data research to design a multi-platform communications campaign, and increase its customer base in Romania.

Campaign details

Advertiser: KRUK RomaniaBrand: KRUK RomaniaAgency: MSL Group, The PracticeCountry: Romania

Why does this campaign deserve an award?

Eleanor Roosvelt said: "You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do."

This campaign talks about the courage of a company and its clients to talk about a subject that everybody considers taboo. KRUK Romania assumed the mission to speak openly about a touchy subject which people are avoiding in discussions with others...

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