Launch of India's First Platelet Donor Community by Godrej HIT

Godrej HIT, an insecticide brand, spread awareness of the importance of blood donations in battling against dengue fever in India.

Campaign details

Agency: In-houseBrand: Godrej HIT

About Brand

Godrej HIT is a well-known household insecticide brand trusted by millions of households in India when it comes to eliminating dangerous insects and pests from their homes. Brand HIT has been liberating people from the anxiety of pests and has been championing the cause and educating masses about prevention of mosquito borne diseases. Godrej HIT wanted to create India's first platelet donor community. It aimed to build a pool of donors big enough to save lives.Godrej HIT launched India's first online 'Platelet Donor Community' to save...

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