LinkedIn: The Interview

Online employment and careers site LinkedIn used a real-time, real-life film of a job interviewee to boost awareness of its role in building a supportive community for its members.

Campaign details

Brand: LinkedInAgency: BMB

It Takes A Community to Build A Career

There is an old adage: it takes a village to raise a child. A proverb that talks to an essential truth: a community helps you develop.

It is a truth that crosses borders and language, and shares a common humanity.

LinkedIn was built to serve this purpose. Never conceived as just a job site, its founding purpose was to help connect professional people, to help each other achieve whatever form of success they aspire to.

The Problem

In the years since its founding in...

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