Campaign details
Brand: Festivaliu aljansasAgency: Fabula Hill+Knowlton Strategies
Summary of the campaign
Lithuanian politics announced an intent to ban alcohol sales in mass events (music festivals, art exhibitions, concerts incl.). Music and culture promoters, sports and music celebrities joined #FreedomToRockNRoll initiative to stop illogical bans. Reasoned discussions and peaceful protest-concerts helped to reach the goal: proposal to outlaw alcohol sales at mass events was withdrawn from the government paper.
Situation
The government announced new legislation aimed at restricting alcohol availability. One of provisions forbids sale of any alcoholic drinks during mass events (festivals, sports, theatres or exhibitions)....