Lithuanian Festivals Association: A public initiative 'Freedom to Rock'n'Roll'

Lithuanian Festivals Association, a group representing festival-goers and organisers, launched the Freedom to Rock'n'Roll initiative in Lithuania to counter new legislation forbidding alcohol sale at mass events.

Campaign details

Brand: Festivaliu aljansasAgency: Fabula Hill+Knowlton Strategies

Summary of the campaign

Lithuanian politics announced an intent to ban alcohol sales in mass events (music festivals, art exhibitions, concerts incl.). Music and culture promoters, sports and music celebrities joined #FreedomToRockNRoll initiative to stop illogical bans. Reasoned discussions and peaceful protest-concerts helped to reach the goal: proposal to outlaw alcohol sales at mass events was withdrawn from the government paper.

Situation

The government announced new legislation aimed at restricting alcohol availability. One of provisions forbids sale of any alcoholic drinks during mass events (festivals, sports, theatres or exhibitions)....

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