Campaign details
Brand: LloydsAgency: Unity
Brief
After winning Channel 4's Diversity in Advertising Award, Lloyds Bank and its chosen charity partner, Mental Health UK (MHUK) wanted to launch an integrated campaign to tackle the taboo of talking about mental health, a worthy cause that the British public and influencers alike could relate to. Lloyds Bank was keen to live its brand promise of being 'by your side' around this important issue.
After all, according to data from MHUK, it affects one in four people in the UK each year - that's one in four Lloyds Bank customers,...