Campaign details
Agency: First PartnersBrand: Mangaldeep
Situational Analysis
In a developing country like India, the problem of waste management is gigantic and complex; Swach Bharat programme alone does not have all the answers
With India's growing urbanisation and rapid economic development, the country is facing its worst ever waste management challenge. Over 377 million urban people live in 7,935 towns and cities and generate 62 million tonnes of municipal solid waste per annum. Only 43 million metric tonnes (MT) of the waste is collected, 11.9 MT is treated and 31 MT is dumped in landfill sites. The...