Kicked off in 2013, lasting 5 years, Mars Wrigley China Littered Gum Program has launched a multifaceted campaign both in online and offline channel, aiming to promote proper disposal behavior of public. From roof greening to carry-on garbage bag, from school to community, Littered Gum Program keeps driving innovation for deeper education. In 2019, the program will continue to cooperate with CFPA (the China Foundation for Poverty Alleviation) and RT-Mart(Mars Wrigley China's TOP 3 Key customers) to generate meaningful activation to uplift public awareness of anti-littering. This year, the main focus is to position anti-littering activation as a trendy lifestyle...
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