Merck Animal Health: If This Dog Could Talk

Merck Animal Health, an animal health company, gained share of voice and market share in the US by launching the If This Dog Could Talk campaign, which gave dogs a voice.

Campaign details

Brand: Merck Animal HealthAgency: GCI Health

Situation and Campaign Overview

For dog owners, long walks and playing at the park with their 'best friend' are essential, fun activities. However, these seemingly harmless activities are putting dogs at serious risk for a potentially life-threatening illness – canine influenza virus (CIV), also called dog flu. The US has seen a dramatic increase in cases of dog flu, which is highly contagious and hitting all pockets of the country receiving wide-spread coverage in major news outlets. And, virtually all dogs exposed to the virus will become infected, resulting...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands