Campaign details
Brand: Merck Animal HealthAgency: GCI Health
Situation and Campaign Overview
For dog owners, long walks and playing at the park with their 'best friend' are essential, fun activities. However, these seemingly harmless activities are putting dogs at serious risk for a potentially life-threatening illness – canine influenza virus (CIV), also called dog flu. The US has seen a dramatic increase in cases of dog flu, which is highly contagious and hitting all pockets of the country receiving wide-spread coverage in major news outlets. And, virtually all dogs exposed to the virus will become infected, resulting...