Method: Fight Dirty

Method, a cleaning product company, increased brand visibility by creating a shareable public service announcement about the importance of hand washing, featuring comedian Tiffany Haddish.

Campaign details

Advertiser: MethodAgency: Kovert Creative

Objective

Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looking to create a traditional commercial or an overt advertisement. Instead, method wanted to push boundaries and spark conversation, creating a truly shareable piece of content that would raise awareness and visibility for the brand but in a creative,...

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