Campaign details
Brand: MicrosoftAgency: Burson-Marsteller
Summary
Every second, 12 people are victims of a cyber attack and, at the end of the day, the number rises to one million around the world. Understanding this context, Burson-Marsteller and Microsoft's communications department developed a PR strategy through digital channels and traditional media, enabling more than 3 million people to be sensitized on this topic while positioning Microsoft's commitment with local authorities in the fight against cybercrime.
Context
Cybercrime costs the global economy up to $500 billion annually. For this reason, as a technology services provider, Microsoft was interested in...