Campaign details
Brand: Mills & BoonAgency: FORWARD Agency
The brief
Australia's number one romance publisher, mills & boon was undertaking their first major brand re-launch in over a decade. To coincide with the re-launch a new imprint was also being launched "Mills & Boon Dare".
The new imprint was mills & boon's most explicit series yet, filled with intriguing love interests, steamy sexual encounters and riveting storylines. The novels featured strong female leads, in control of their own destiny, and not reliant on a man to complete them.
Forward agency was challenged to create a campaign that:...