Ministry of Food Processing: Making India the global food hub

Ministry of Food Processing Industries (MoFPI), a ministry of the Government of India, organised World Food India (WFI), India's first-ever global investor summit in the food processing sector to re-energise India's food processing sector.

Campaign details

Brand: Ministry of Food ProcessingAgency: Burson Cohn Wolf (Genesis Burson-Marsteller)

Situational Analysis

India may be one of the world's fastest growing economies but its post-harvest losses account for USD 13 billion annually, making it one of the most under-developed food processing countries in the world. To reenergize India's food processing sector, Ministry of Food Processing Industries (MoFPI) organized World Food India (WFI), India's first-ever global investor summit in the food processing sector. It wasn't easy getting a "B2B" topic like food processing into mainstream conversation and making WFI stand out from the plethora of government...

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