Assignment Summary - Building on 2017's Success with a Bigger 2018 Push
In 2017, Edelman and the Mitsubishi Regional Jet (MRJ)* team executed a successful, comprehensive communications campaign that helped the program restore customer and supplier trust in its direction. While the 2017 program was successful in quelling doubts about Mitsubishi Heavy Industry's (MHI) ability to deliver a mature product to the market on schedule, MHI and Edelman recognized a need in 2018 to demonstrate not just competence, but real confidence in the MRJ's progress and the value it offers to airlines.
The challenge presented an exciting opportunity for the...