Moet Hennessy Diageo: Find What Matters - A new creative brand communications platform for consumer engagement by Hennessy

Hennessy, a cognac house, launched its Find What Matters campaign in Greater China to strengthen its emotional appeal to Chinese consumers.

Campaign details

Brand: Moet Hennessy DiageoAgency: Ruder Finn China

A new creative brand communications platform for consumer engagement by Hennessy V.S.O.P

In 2017, Hennessy V.S.O.P launched its new global "Find What Matters" campaign in Greater China, to strengthen the emotional appeal to Chinese consumers. The online and TVC campaign asked a new generation of consumers to redefine success, and "Find What Matters" (FWM) to them. The key was authenticity, and to capture the magic moments of real life - the spontaneity, the emotion, the intimacy. The campaign called on them to capture images that are not contrite,...

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