Campaign details
Brand: MonacoAgency: The Hoffman Agency
Executive Summary
Monaco, the pioneering payments and cryptocurrency platform, engaged The Hoffman Agency in July 2017 to raise awareness of cryptocurrency as a mainstream payment method and build Monaco's profile as a company that provides intuitive financial products for mass consumers.
The Hoffman Agency's top priority: To generate trust for Monaco in the "digital Wild West" cryptocurrency industry by establishing Monaco's reputation as a credible and trustworthy organization.
- Since then, with no paid media (until the last two weeks of May 2018), the campaign generated:
- 180,000+ app downloads across...