Description of Assignment
The MultiChoice Talent Factory (MTF), a Corporate Shared Value initiative, was launched by MultiChoice Kenya (MCK) in October 2018, with an aim to upskill the production of local content in the African film industry. The MTF's purpose is to develop the emerging TV and film talent in Africa by training interns for a period of 12 months with placements in production houses. This will be combined with a relevant postgraduate work-readiness academic programme accredited by a reputable institution, while simultaneously promoting the growth of local content. MTF Academies have been established in three key regions, East Kenya, West Nigeria and Southern Zambia.
The Eastern Africa hub has been set up at the Local Production Studios in Nairobi with 20 candidates - 11 from Kenya, 4 from Tanzania, 4 from Uganda and 1 from Ethiopia. The MTF's objective was to leverage MultiChoice's core business of accelerating the development of talent in the industry, increasing the capacity to produce local content and winning the hearts and minds of key stakeholders to grow their emotional appeal.