Situation & Challenge
The average Singaporean couldn't care less about Singapore's arts and culture. With over 38,000 events taking place every year in Singapore, it is not surprising that people gloss over the sheer number of arts events, not being aware of events that could potentially interest them. The mission of The A List, an initiative by the National Arts Council, is to champion the creation and appreciation of the arts as an integral part of our lives. To convince Singaporeans that the arts can be meaningful, we relaunched The A List, and made it a one-stop digital portal delivering...