National Council of Social Service (NCSS): Beyond the Label

National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.

Situation & Challenge

In a startling finding, more than half of the 1,796 people surveyed by Singapore's National Council of Social Service (NCSS) revealed that they were unwilling to live, live nearby or work with someone who has, or is in recovery from a mental health condition.

Yet unbeknownst to those surveyed, the reality is that one in seven people in Singapore will suffer from a mental health issue at some point in their lives. But more than three in four would not seek help, typically because of tremendous stigma - from self, from friends and family or from communities....

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