National High-Speed Rail Corporation Limited: India’s First Bullet Train – Silencing critics @ speed of train

The National High-Speed Rail Corporation Limited (NHSRCL), an organisation implementing a high speed train project in India, increased positive perception of the initiative by inviting media and influencers to a launch event.

Campaign details

Agency: First Partners & Quantum CommunicationsBrand: National High-Speed Rail Corporation Limited (NHSRCL)

Situational analysis

India entering the league of developed nations by introducing its own bullet train, but the country divided In 1853, India moved from horse to steam when the first passenger locomotive between Bombay and Thane was introduced.Fast forward to 2017 another watershed moment for India was to arrive with the commencement of work on its first high-speed railway project – the bullet train, connecting Mumbai and Ahmedabad, to be launched through a ceremonial ground-breaking ceremony held on the banks of...

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