Nescafé: We can do it here

Nescafé, a coffee brand, launched a multi-channelled integrated campaign to provide unemployed young Greeks with professional training and certification for jobs that were in high demand during the economic recovery period of the country.

Campaign details

Advertiser: NescaféAgency: Hill+Knowlton Strategies

The brief

Youth unemployment in Greece is at an all-time high of 50% and shows no signs of improving. The situation has created a massive brain drain effect, with people moving abroad in search of better opportunities, threatening the economic future of Greece.

One of the main causes of unemployment is a gap between what the real economy needs and the skills of graduates.

So Nescafe, a brand in touch with Greece's youth, decided to really do something about the situation and asked Hill+Knowlton Strategies to create and implement a comprehensive...

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