NetApp: Orchestrating a Choral Symphony - Driving sales impact through employee advocacy and social selling

NetApp, a hybrid cloud data services company, optimized the digital footprint of its sales workforce in APAC to drive positive sales impact and greater online conversations.

Campaign details

Brand: NetAppAgency: Text100

Objectives

  1. The primary objective was to enable employees to engage with potential and existing customers regularly via social media, using content and conversations other than a sales pitch.
  2. The secondary objective was also to drive greater brand visibility online for NetApp in the APAC region.

Audience

  • Existing and potential clients and business influencers
  • Existing employees

The strategy

NetApp had over 3500 employees in seven markets in the APAC region, of which over 500 represented the sales and market facing team. This team engaged with partners and customers in several ways including direct...

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