Oficina nacional de emergencia: ONEMI – A reputational rebirth

The National Emergency Office (ONEMI), a government agency dedicated to the prevention and coordination of natural disasters, managed to turn around its declining public perception in Chile by deploying a positive PR campaign.

Campaign details

Advertiser: Oficina Nacional de EmergenciaBrand: Oficina Nacional de EmergenciaAgency: Extend ComunicacionesCountry: Chile

This article has been translated from Spanish using Google Translate. Download the original here.

Summary

ONEMI: A Reputational Rebirth

For Chile, a country constantly hit by nature with earthquakes, tsunamis and floods, the National Emergency Office (ONEMI) becomes a vital and strategic entity. Its alertness, organization and coordination capabilities are the difference between life and death.

Due to its role in huge catastrophes, ONEMI's management had been severely questioned, including legal and political accusations, especially...

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