Oscar Mayer: For the love of hot dogs

Oscar Mayer, an American meat and cold cut production company, promoted its new hot dog recipe by giving them out at unprecedented locations.

Campaign details

Brand: Oscar MayerAgency: Olson Engage

The Situation

Along with mac & cheese, pizza and chicken nuggets, hot dogs are one of Americans' favorite 'kid' foods, but sales have been falling for years due to growing concerns about ingredients. Facing those trends as a category leader, Oscar Mayer took the unprecedented-in-the-category step of creating a better hot dog...removing all added nitrates, nitrites, byproducts and artificial preservatives from the meat in every single one of its hot dogs. Not one or two varieties; every single frank. Heading into summer grilling season, the brand needed consumers to understand...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands