OYO: Batting for a lower GST for Budget Hotels

OYO, a hospitality company, campaigned against the high Goods & Services Tax rates and fought the corner for low budget hotels in India who could not fight back themselves.

Campaign details

Agency: Adfactors PRBrand: OYO

Background

Budget hotels – charging less than Rs 2,000 per room/night comprise 80% of the hospitality market in India. These comprise the preferred option for the great Indian middle-class. Before the Goods & Services Tax (GST) was introduced, small hotels levying room tariffs of under-Rs 1,000 were exempt from paying service tax, while other hotels paid a 15% service tax.

In the period immediately preceding the introduction of GST, there was consternation among hoteliers due to the possibility of imposition of high tax slabs for the hospitality sector. As per the...

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