Situation Analysis

The opioid epidemic is the deadliest drug crisis in U.S. history, killing nearly 72,000 Americans in 2017 alone. These startling numbers succinctly validate why the opioid epidemic has dominated the news. The media's interest in the opioid crisis has remained steadfast, and while some data shows marginal decreases in opioid use, it's clear this is still a debilitating issue. Further, the conversation neglected to focus on a main driver of persistent opioid use – surgery had become an inadvertent gateway to opioid addiction and dependence.

To be credible in the healthcare space, data is paramount. Pacira Pharmaceuticals, an organization committed to opioid minimization, effective pain management following surgery and education related to the surgical gateway's role in the epidemic, knew that data was the missing link within the discussion. Pacira and Coyne PR partnered with IQVIA (formerly the QuintilesIMS Institute), a leading research house that national media and several government agencies turn to for data, to deploy a series of custom analyses on opioids.