Situation Analysis
The opioid epidemic is the deadliest drug crisis in U.S. history, killing nearly 72,000 Americans in 2017 alone. These startling numbers succinctly validate why the opioid epidemic has dominated the news. The media's interest in the opioid crisis has remained steadfast, and while some data shows marginal decreases in opioid use, it's clear this is still a debilitating issue. Further, the conversation neglected to focus on a main driver of persistent opioid use – surgery had become an inadvertent gateway to opioid addiction and dependence.
To be credible in the healthcare space, data is paramount. Pacira Pharmaceuticals, an...