Pan American Energy: PAE'S 20th Anniversary Campaign

Pan American Energy (PAE), a private hydrocarbon-producing company in Argentina, celebrated its 20th Anniversary by launching a 360° campaign, which included the creation of a book to highlight the importance of hydrocarbon.

Campaign details

Brand: Pan American Energy

Introduction

Presentation

In 2017, Pan American Energy (PAE), the leading private hydrocarbon-producing company in Argentina, turned 20 years old. In order to celebrate its trajectory, its present and its future together with the main interest groups, the company developed PAE's 20th Anniversary Campaign. This campaign included commemorative events in specific provinces and in the capital city; print and audiovisual marketing content; internal and external dissemination actions; and an advertising campaign, among other projects.

The anniversary coincided with a crucial moment for the company: the announcement of the integration of Axion Energy (expert on...

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