Campaign details
Brand: PAUL South AfricaAgency: FleishmanHillard South Africa
PAUL, the world-famous French bakery & restaurant, is synonymous with good taste, delicious cuisine and decadent delights.
In February of this year, PAUL finally opened its doors in South Africa, choosing a premises in the upmarket area of Melrose Arch, a hub of food and drink, fashion and entertainment.
Although world-renowned, with a footprint of some 673 stores across Asia, America, Europe and the Middle East with a rich heritage dating back to 1889 in Northern France; the brand wanted to change its every-day coffee shop and bakery...