Pax World Management: Invest like a Feminist

Pax World Investments, an investment firm, used PR to launch its Invest like a Feminist campaign in North America, raising awareness of gender equality and its sustainable business practices.

Campaign details

Advertiser: Pax World ManagementAgency: RF Binder

Section 1: About the conception of invest like a feminist

Concept

Pax World challenged us to develop an emotionally driven, information rich, piece of content that would drive a clear call to action.

Our solution was a dynamic, animated short with originally composed music, stunning visuals and a global, purpose driven message. We worked closely with our client to build content that would clearly articulate the Pax World mission to invest in Gender Equality and Sustainable Business practices.

The video evokes the challenges women face in gender pay equality,...

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