Campaign details
Advertiser: Pax World ManagementAgency: RF Binder
Section 1: About the conception of invest like a feminist
Concept
Pax World challenged us to develop an emotionally driven, information rich, piece of content that would drive a clear call to action.
Our solution was a dynamic, animated short with originally composed music, stunning visuals and a global, purpose driven message. We worked closely with our client to build content that would clearly articulate the Pax World mission to invest in Gender Equality and Sustainable Business practices.
The video evokes the challenges women face in gender pay equality,...