Campaign details
Brand: HONEST TEAAgency: M BOOTH
The Situation
Was there ever a period in history when Americans craved honesty more than they do in 2017? Coming off a contentious and controversial election, we ushered in a new administration with a tendency to attract scandal. Meanwhile, a host of industries have contributed to a growing public distrust in everything from our banking institutions to the food we feed our kids.
Honest Tea values transparency and the brand has always found clever ways to fold this message into its marketing.
Many consumers were already familiar with the brand's...