Campaign details

Agency: Value 360 Communications
Brand: Paytm

The Paytm Payment Bank's vision

Paytm Payment Bank was created with an aim to bring half a billion Indians into the mainstream economy.

The bank has been designed to help achieve financial inclusion in the country.

The bank shall ensure all sections of the country; the unserved and the under-served to have access to appropriate and zero cost banking solutions and services.

Objective

  • Awareness of the concept and vision of Paytm Payments Bank (PPB).
  • Clarity of step by step process of joining the PPB which was termed as 'How To'.
  • Awareness to people of the Leadership behind the PPB.
  • Regular announcements on developments to keep the momentum charged.
  • Pre-buzz of Paytm Payments Bank on different aspects related to the bank.
  • Business editors meets Banking journalists meets.
  • Profiled Renu Satti, CEO Paytm Payments Bank in top Category media like Economic Times, Times of India, First Post, India Today, Hindu and so on.
  • A massive programme termed as 'How To' was initiated on awareness on utility and usage of PPB.
  • Ongoing announcements various upcoming developments of PPB to influence new users.