Pfizer: Terry Bradshaw Pitches A Different-Kind of Timeshare to Boomers To Learn More About Pneumococcal Pne

Pfizer, a pharmaceutical company, increased awareness of the vaccination against pneumococcal pneumonia for baby boomers in the US by launching a video campaign with football legend Terry Bradshaw.

Research/Situation Analysis

  • Baby boomers, the generation that transformed attitudes about families, the environment, human rights and more are now re-defining old age. More than any generation before them, Boomers wants to keep "booming," by staying socially, intellectually and physically active, seeking new adventures and checking off items on their bucket list.
  • But even healthy and active adults as young as 65 can't avoid every consequence of aging. Because their immune systems weaken with increasing age, they are at risk for diseases like pneumococcal pneumonia, a potentially serious bacterial lung disease. In fact, adults 65+ are over 10 times more likely...

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