Primrose Schools Helps Working Parents #LetGuiltGo: Primrose Schools

Primrose Schools, a national early education and care provider, sent working moms a message of well-deserved reassurance and appreciation that differentiated the brand in the competitive early education market in the US.

Situation

Juggling a busy career and the demands of family life, combined with added pressure from picture-perfect scenes on social media, leaves many parents overwhelmed with guilt. Primrose Schools, a national early education and care provider,set out to send working moms a message of well-deserved reassurance and appreciation in a meaningful way that would also differentiate the brand in a competitive early education market. Primrose challenged Jackson Spalding to create a campaign that would resonate with Millennial parents, generating engagement and enrollment interest.

Research

  • Primrose prospects highly value character development and 92 percent of parents agree that in today's social...

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